Seven Business Boats

The Boats of Business will show you how various business types can be compared to different kinds of boat or ship

Subjects covered in this course are as follows:

01. The Seven Boats of Business

Businesses are like different types of boats or ships. Here you will learn, using an allegory of boats, the different kinds of business enterprises that may be carried out.

02. The Power of Selling

Selling is the very lifeblood of any business. Without it your business does not exist. Learn the basics of selling, and your business will flourish. Ignore them and business cannot exist. This lecture explains the basics behind selling correctly.

03. Choosing Your Crew

You cannot run your boat alone. You need to find the right people to work with you. You must structure them correctly and then build them into a finely tuned machine. This lecture will show you how to go about this.

04. Plotting Your Business Course

Before you launch your business boat, you must plot a course. You must know which markets you will work. You must decide which products are needed for those markets. Do not launch your business until you have researched this well and made a clear decision on which way to go. This lecture will teach you what to do before you decide which business activity to carry out.

05. Charting Common Courses

You have to start with what is common to all human beings and find products that match those common features. Every person has two main parts to their being - a body and soul, and each of these has similar needs and desires. Find a way to meet these needs and desires and you have a market. This lecture gives you some guidelines on how to do this.

06. Catching The Wind

All ships need power to function. Using the allegory of a sailing boat, the wind is the power that makes it run and correct use of the wind brings success. There are different kinds of wind, different sources, directions and strengths. But the wind that drives mankind is the wind of the spirit. This is what makes humans distinct from animals, and it is one of the key forces to use in business. This lecture will show you how to appeal to the spirit of man to succeed in business.